By leading with purpose, many companies are outpacing their competitors and leaving an impact on everyone they touch. What can we expect from the future of digital marketing? Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in the lives of consumers. These seven trends can help build connection to drive engagement and growth for brands in 2020. This presentation explores the outlook for digital marketing in 2021 and beyond, exploring key headlines, insights and trends from DataReportal’s ongoing Global Digital Reports series. What is Digital Age? Influencer Marketing Trends 2020. #TeamDigita offers winning digital solutions, inclusive of digital media marketing, strategy and content creation, and online advertising. Through interviews with more than 80 subject matter experts across the globe, Deloitte identified seven key trends that likely every business will need to focus on over the next 18 to 24 months to continue evolving socially and human-conscious enterprises. Greater engagement in the workforce inspires and creates deeper connections to the meaning of their work, ultimately benefiting the customer and workforce alike. Align company values with stakeholder values to build more connected and inclusive human experiences. Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? Definition of Digital Age: This is otherwise referred to as the Information Age, a historic period in the 21st century characterized by the rapid shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on information technology. By developing a true human experience for customers, brands can address the unmet need for connection by aligning customers, the workforce and partners to a common purpose. Once entered, they are only But if you wanna stay at the top of your Insta game, you gotta stay trend savvy! Digital Marketing Brands that take advantage of online marketing have reported as much as a 76% increase in both direct and indirect sales, as well as brand affinity! Nor a Jew, Musli... “Driving band loyalty with emotion” study, If You’re Not Digitally Transforming, You’re Dying. Marci Trares, Director, Marketing Services, Dominion Dealer Solutions Tweet. Dissolving industry boundaries make way for open ecosystems, leaving companies to consider how to move beyond traditional constraints and redefine their businesses. In a recent consumer poll, Deloitte asked respondents to share what they cared most about while making decisions about brands(see figure 1).3 Constant technological change and increasing reliance on digital can leave people wanting for human connection. In fact, according to one survey by Sprout Social, nearly 9 out of 10 Americans (86%) believe that business transparency is more important today than ever before, and 7 out of 10 (73%) will pay for products that promise total transparency. Agility The use of agile, cross-functional teams can empower rapid content production to help react, predict and direct conversations, ultimately driving engagement. Artyom Dogtiev. Video is by far the most viewed content as well as most shared on social media. Participation Brands are creating deeper engagement with customers by allowing them to participate in customizing, collaborating, co-creating, marketing and shaping the overall brand. Top stories in this quarter’s report include: Social media adoption has jumped by more than 12 percent in the past 12 months. We con­ducted over 80 in­ter­views with sub­ject mat­ter ex­perts to iden­tify seven dis­tinct global mar­ket­ing trends for 2020 in­clud­ing: Agility, Par­tic­i­pa­tion, Tal­ent, Pur­pose, Hu­man ex­pe­ri­ence, Trust and Fu­sion. Updated: August 28, 2020. Identifying how, and in which areas, to integrate customer participation into the consumer journey and the product lifecycle can be overwhelming. They have access to all of the information they could ever want to know about your product or service. Paying down experience debt. Directory (81) Info Get Listed Influencer Marketing Trends Influencer Marketing Statistics Leaderboard. Purpose is everythingA clear purpose can be critical for organizations — it articulates why an organization exists, what problems it is trying to solve, and who it wants to be to each human it impacts. Please turn off compatibility mode, upgrade your browser to at least Internet Explorer 9, or try using another browser such as Google Chrome or Mozilla Firefox. Purpose Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction. Human experience Digital technologies have increased the ease in which we navigate our busy lives, but can erode the fundamental elements of human connection. Digital transformation and the increase in reliance in digital usage can create a need for increased human connection between brands and their customers, workforce, and partners. 53% of people said they would never use a company’s products if their data is sold for profit. These words serve as exceptions. Meet in the moment with “if/then” campaigns, agile decision-making, and real time action. Singularity University Global Summit Marketing Trends in the Digital Age: The Rise of New Marketing Paradigms (Virtual Marketplaces, Connectivity, and Advocacy): 10.4018/978-1-5225-6307-5.ch013: Historically, technology has been the prime catalyst of social, cultural, and economic development. Constant technological change and increasing reliance on digital can leave people wanting for human connection. Customers have the advantage. Grounded World As John F. Kennedy once said: “Change is the law of life. All individuals within an organization should be aligned with its purpose, and marketers should embrace the challenge of creating deeper, more meaningful engagement for their workforce. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred. Concordia Trend #1: Live Video Will Continue to Dominate. 2020 Global Marketing Trends: Bring Authenticity to Our Digital Age; Beyond Marketing: Experience Reimagined; The Confident CMO: 3 Ways to Increase C-Suite Impact; Human Experience is Greater Than Customer Experience Having a good video marketing strategy for 2020 is going to be extremely essential as that is what people look forward to.Video will also improve SEO as Google gives more weightage to what people want in their search results. Ivy Looking beyond 2019, these are the few potential digital marketing trends of 2020 which is … Technology provides new opportunities for consumers, citizens, and communities to engage directly in shaping, influencing, building and co-creating the overall brand. As business leaders navigate a rapidly changing and increasingly digitized environment, keeping the human front and center is a challenge. When digital connections —personal and professional — lack a human touch, people can feel isolated, underrepresented and unfulfilled. This Should Scare You More Than Terrorism: The Opioid E... Desmond Tutu: “God Is Not A Christian. Talent An organization’s talent is its most important asset. DTTL (also referred to as "Deloitte Global") and each of its member firms are legally separate and independent entities. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. By using this site you agree to our use of cookies. Constant technological change and increasing reliance on digital can leave people wanting for human connection. That’s why we’re discussing Digital Marketing Trends for 2020 in this article. Digital Trends With the Power to Shape 2020. YPO, 5 Amazing Social Enterprise Ideas of 2019, UK’s Prince William Launches Prize to Solve Earth’s Top Environmental Challenges. Deloitte’s inaugural Global Marketing Trends report identifies seven themes that can guide the entire C-suite in fostering the human connections and experiences that are increasingly critical in the digital age. Find new ideas and classic advice for global leaders from the world's best business and management experts. At the same time, they should proactively detect threats in the domains of cybersecurity, data protection, regulatory compliance and reputation. Deloitte US CMO Suzanne Kounkel tells Tanya why putting the customer at the center and pivoting to meet their needs in the moment can drive companies forward. Deloitte recently published their inaugural 2020 Global Marketing Trends Report that identifies 7 key trends to help C-suite leaders place humans at the center of their work, and how to become a more authentic leader. 2020 Global Marketing Trends: Bringing authenticity to our digital age as the brand reciprocally aligns with who they are and who they want to be. hyphenated at the specified hyphenation points. Impact Assets For all its Gen-Z and hipster connotations, though, authenticity first crept into marketing-speak as a buzzword sometime during the 1990s, according to the British writer David Boyle, author of The Age to Come: Authenticity, Post-Modernism and How to Survive What Comes Next. However, by using the models and approaches best suited to an organization’s brand and marketing strategy, businesses can successfully achieve and benefit from customer participation. 2020 Global Marketing Trends: Bringing authenticity to our digital age O UR FIRST GLOBAL Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. Are you a trust buster or builder?Trust is a primary determinant in how people assess brands. In our digital-first world, it's becoming increasingly difficult to stand out among competitors. See Legal for more information. A relationship with purpose can result in increased loyalty from customers, workforce, and partners when authentic purpose connects with stakeholder values. Bringing authenticity and agility to the digital age 2020 Global Marketing Trends In uncertain times, purpose can be the north star for brands. And that is just one chunk of the whole video gamut. The rapid pace of digital change is adding to a buildup of these unintended consequences, which Deloitte calls “experience debt.” This debt has far-reaching implications for humans who navigate these digital solutions. Global Key Trends 2020. It’s both a framework and a mindset. The amplification of consumer participationAccording to Deloitte’s “Driving band loyalty with emotion” study, nearly 75% of consumers say they expect two-way relationships with organizations they do business with. But, in the digital age, consumers are so connected that authenticity is essential to successful marketing. For businesses, this means striving to address unmet human needs for connection by aligning customers, the workforce, and partners to a common purpose. We First In an era of connected technology and big data analytics, companies should create a structure that systematically builds trust by protecting what stakeholders value most, customer data and privacy. EarthX Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited ("DTTL"), its global network of member firms and their related entities. We know that what worked in 2018 or 2019 may not work the same way in 2021, and to get the best possible results for our clients, we have to stay on top of these trends. The year 2019 has witnessed many changes in the realm of digital marketing from web design trends to the emergence of micro-moments. WE Day 0:00 Content Marketing. 1 0 2020 Global Marketing Trends: Bringing authenticity to our digital age companies drive their operations toward outcomes people value, and in turn, deliver what stakeholders value. For the last several years, Influencer Marketing has grown significantly and become a new marketing industry. It is obvious that with the rise of mobile marketing and implementation of 5G and other new and exciting tech, digital marketing is the way businesses will reach customers. Meaningful engagement inspires talent, ultimately benefiting the customer, the workforce, and the bottom line. What’s more, according to recent data from the June 2019 Harvard Business Review article, “181 Tops CEOs Have Realized Companies Need a Purpose Beyond Profit,” companies with high levels of purpose outperform the market by 5–7% per year, on par with companies with best-in-class governance and innovative capabilities. As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020… The years of 2019 and 2020 will see some pretty amazing technological innovations and advancements, you can take our word for it. Purpose-driven companies grow on average three times faster than their competitors while still achieving higher employee and customer satisfaction. Yet, it’s not a technology report. To pay down this experience debt, organizations and their ecosystems should focus on elevating the human experience. Please read our cookie notice (, http://www2.deloitte.com/ca/en/legal/cookies.html, CFO Insights: What's keeping CFOs up at night in 2020, Private-company CFO considerations for SPAC transactions, Strategies for going public - Fifth Edition, Forging alliances: How tech leaders and boards collaborate to deliver agility, resilience, and performance. Read More → Digital 2020: October Global Statshot. This publication was released by our Global firm. Hear what industry-leading expert Neil Patel, founder of Neil Patel Digital says at the 2019 Utah Digital Marketing Collective and get… Authenticity is paramount The origin of purpose and its overlap with corporate social responsibility (CSR) can make customers, workforces, and partners wary of a business’s motives. Trust In the era of connected technology and big data analytics, organizations can systematically build brand and customer trust by being transparent, guarding against external cyber threats, and avoiding unethical or invasive data misuse. Digital transformation and the increase in reliance in digital usage can create a need for increased human connection between brands and their customers, workforce, and partners. Increased customer interaction can build competitive advantage and develop a stronger relationship with the brand. Fusion is the new business blend. The Founding Editor of Real Leaders with 20 years of publishing and creative design behind him, Grant has launched new publications and developed communication and media strategies for clients in South Africa, UK and the US. Each word should be on a separate line. Increased customer interaction can build competitive advantage, strengthen loyalty, and generate brand value across the entire product and customer lifecycles. Elevating the human experienceWhile digital technologies make it easier to navigate through busy lives, they can erode the fundamental elements of human connection. This can result in quick answers to narrowly defined problems versus more sustainable solutions. Video marketing trends to cut through the noise in 2021. Marshall McLuhan had a point when he said that: “We look at the present through a rearview mirror. It seems that marketing technology reinvents itself almost every day, and this makes it increasingly difficult for brands to keep track of the latest tools. We can’t predict the future, but we can talk about the top 5 digital marketing trends of 2020! DTTL does not provide services to clients. So, from arts & crafts and collages to Instactivism and authenticity, we’re bringing you a mid-year trend check to break down the latest and greatest Instagram trends dominating our feeds in 2020… It’s high time to talk about what is yet to come and how to adjust your marketing activities to the upcoming changes. Marketers are redirecting valuable assets by pivoting outside conventional constructs and expanding to serve more customers across ecosystems. Our new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. As market dynamics and customer demand trends evolve with digital proliferation, brands must prioritise authenticity, transparency and storytelling to.. Digital Marketing World has predicted that by 2021, 13 percent of all internet traffic will consist of live video. Fusion Traditional boundaries between industries are disappearing, signaling an era of fusion between once disparate industries. 2020 Global Marketing Trends Bringing authenticity to our digital age. Marci Trares, Director, Marketing Services, Dominion Dealer Solutions. Select the sections to include in your PDF: Select all ; Purpose is everything. Interaction with customers in near real-time can enhance customer experience and decision-making. So, there you have it – our definitive guide to the 42 most important digital marketing trends you can't ignore in 2020. Many companies are waiting for 2020, as the whole world once waited for 2000. Breakthrough technologies have been found responsible for Opportunity Collaboration According to Statista’s Internet of Things report, there are more than 26 billion smart devices in circulation — that is, more than three smart devices on average for every person across the globe — C-suite leaders are challenged to form authentic digital connections with key stakeholders. Big Path Capital Harvest Summit Constant change is the beauty and the curse of digital marketing. All the data, insights and analysis you need to understand the global state of digital in October 2020. They see in it a point of a new reference and big changes. Sustainable Brands Businesses are using purpose to create deeper connections with consumers, doing more for the communities in which they work, attract and retain talent, and achieve greater results and impact in the process. Customers, regulators, and the media expect brands to be open, honest, and consistent across all aspects of their business — from products and promotions to workforce culture and partner relationships. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Five Digital Marketing Trends to Watch In 2020. What’s Next in technology often focuses on the obvious: speed, size and cost – but what we seem to forget is that people shape tomorrow’s technology. Most strategies target 2020 and our marketing experts in SMM, video, and targeting did their best to prepare this article of the hottest and most exciting trends (and tips) for you to learn and expect. With almost every major social media platform now supporting live video streaming, it is only expected to soar in 2020. 2020 Global Marketing Trends. Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. By supporting the trust agenda with respect to customer data and ethical use of artificial intelligence, brands can create a more coherent, relevant and less invasive customer experience. And this trend will also make its way into digital marketing in 2020. Increased customer interaction builds competitive advantage and develops a stronger relationship with the brand. And those who look only to the past or present are certain to miss the future.” For anyone in digital marketing, change is an integral part of the job. We conducted over 80 interviews with subject matter experts to identify seven distinct global marketing trends for 2020 including: Agility, Participation, Talent, Purpose, Human experience, Trust and Fusion. Deloitte recently published their inaugural 2020 Global Marketing Trends Report that identifies 7 key trends to help C-suite leaders place humans at the center of their work, and how to become a more authentic leader. As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in 2021. This report is designed to guide C-suite leadership in developing strategies for today’s fast-changing digital age, while keeping the human experience at the center of their work. © 2020. These 7 trends can help build connection to drive engagement and growth for brands in 2020. Please see, This site uses cookies to provide you with a more responsive and personalised service. For no matter which era we live in or the technology it brings forth, the human remains constant throughout this relay of revolutions. Why does it matter to C-suite leaders?Every organization and individual is operating in an era of unprecedented technological innovation. (6 Reasons to Do It Now). The full functionality of our site is not supported on your browser version, or you may have 'compatibility mode' selected. Trend 1. Are so connected that authenticity is essential to successful marketing sold for profit and online 2020 global marketing trends bringing authenticity to our digital age and. Meaning of their work, ultimately benefiting the customer and workforce alike in loyalty. Can enhance customer experience and decision-making Global state of digital marketing trends to cut through the 2020 global marketing trends bringing authenticity to our digital age... ; purpose is everything almost every major social media expanding to serve customers... 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